December 31, 2009

Published every other Thursday.

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Happy New Year, and welcome to all my new subscribers!

Here we are, the last day of 2009. I don't know about you, but I am really looking forward to "Twenty-Ten!"

The economy's beginning to look up. We're all stronger for having braved the storms of 2009. And I can feel a different excitement in the air -- not just a new year, but something more. I hope you feel it, too. Woohoo!

As we open the gates on a new year, I'm preparing to open the doors to my Ezine Success Academy, for people who want to experience the success that publishing a regular newsletter can bring in 2010! Look for an email in the next few days with details. And a heads up: registration opens Jan. 4 and closes Jan. 11, with the academy starting Jan. 12. Good things await those who raise their hands first! Can't wait!!

And speaking of newsletters and the new year, I've taken the liberty of writing seven resolutions I hope you will take up, beginning January 1! Drop me a line to let me know what you resolve to do.

Cheers to you in this great new year!

Too Early to Begin a Newsletter?

Don't wait until you're fully trained, certified, licensed or credentialed to publish a newsletter. Begin sending one when you're an intern or in training.

It’s never too early to begin building relationships!

That way, when you become fully licensed or credentialed, you’ll already have an established marketing tool -- and an established audience that can serve as a great base from which to grow.

Ezine Success Academy

Ezines are a proven, results-oriented, essential marketing tool that help you get more clients and grow your business.

AND they're a challenge for many people: How do I get started? What should I put in my ezines? How do I grow a list? How do I send it? What do all these email statistics mean? Where do I find the time?

The Ezine Success Academy takes all the guesswork out of successful ezines with weekly live classes and Q&As, visiting professors and lots of interaction.

In addition, it gives you EVERYTHING you need to easily complete all your ezines for the coming year in just six weeks!

Look for your invitation in a few days. Registration for the Ezine Success Academy opens Jan. 4 and closes Jan. 11, and classes start Jan. 12. You'll want to be sure to register right away because some of the very cool bonuses are limited.

Make 2010 the year that you finally get your newsletter going -- or going consistently -- and watch your business TAKE OFF!

New Year's Newsletter Resolutions!

Resolve: to decide firmly on a course of action.

Newsletters are such an incredibly important -- and successful -- marketing tool that I am resolving to reach even more people in 2010 to share what I have to teach about creating and marketing with newsletters.

I invite you (encourage you, urge you!) to take some time on Jan. 1 and think about how you're going to incorporate newsletters into your 2010 marketing efforts. Here are some New Year's Newsletter Resolutions that I hope you'll put into action with firm determination. Which ones are you willing to commit to?

1. I will publish a regular newsletter in 2010 -- a minimum of once a month if it's an email newsletter (ezine) or once a quarter if it's a print newsletter.

2. I will plan my newsletters at least three months in advance (preferably a year in advance) so that I am never at a loss for what to write about or include in them.

3. When I am tempted to put off a newsletter, I will remember all the ways they help me engage with my prospects, gain exposure to my market, attract new clients, demonstrate my expertise, increase client confidence and loyalty, and land new opportunities. I'll do whatever it takes to publish my newsletter. (Oooh-rah.)

4. I will not let lack of time or dislike of writing stop me from publishing a newsletter. I will either set aside time to write multiple articles in one sitting, or I will seek alternatives to my having to do it all myself. (One such alternative to consider is www.ready2goarticles.com.)

5. I will stop worrying about giving away my knowledge and accept that doing so in a non-promotional way actually helps people know and trust me -- and eventually buy from me.

6. I will learn the differences between how to use a print newsletter and how to use an ezine. (Download a free copy of my "75 Best Newsletter Success Strategies" for great lessons on this.) And I will give serious consideration to both formats to see which one (or both) would best serve me.

7. I will learn what I need to learn to do my own newsletter (the Ezine Success Academy would be great for this), or I will ask for help. However it happens, I'm committed to using a newsletter to market my services this year.

It's my privilege to support you to do the life-changing work you do in the world. If I and my staff can help you in any way, please do let us know. It's my mission to help you CONNECT with the people who need what you do!

Linda Claire Puig is a newsletter marketing expert and a writer with 25+ years' professional experience. She is president of Claire Communications, which provides a full spectrum of newsletter services and training to busy coaches, mental health professionals and others in the "human potential" movement.

A former journalist and professional writer since 1983, Linda's articles have appeared in newspapers and magazines throughout the country. Linda is also an actor, currently a member of the Rising Moon Playback Theatre troupe. She loves to travel, and all manner of dogs catch her eye.