Hello!

I love the fall and its crisp “get down to business” feeling. So without further ado, here’s what we have for you in this issue:

• Want to know how to use articles to attract more clients—and make a name for yourself in the process? Click here. It’s a quick read.
  
• Want to pay nothing to use our newsletters or ezines? Read about Claire Communications’ lucrative new referral program.
  
• Learn how to fill your workshops and groups time and time again here.
• Check out our new column, The Marketing Warrior.

To your momentum,

Linda Puig
President, Claire Communications

10 Ways to Use Articles to Attract Clients

While it may be true that a picture speaks a thousand words, the written word has a power all its own. Seeing something in print gives it a credence that we don’t give to most oral language. Especially if it’s speaking to an issue that is present in the reader’s life or mind. It also helps to establish the person associated with the article as an expert.

For these reasons, articles can be very valuable marketing tools when building and maintaining a therapy or coaching practice.

How specifically can you use them? Here are 10 ideas. If you like the ideas but don’t have time to write articles, see the end of the article for a great solution. Read the full article here.

Now This is a Real Referral Program! 

If you’d like to pay nothing to use one of our Claire Communications newsletters for your practice, listen up! We recently launched our new Claire Communications Referral Madness Program.

It goes like this: When you refer a new subscriber to any of our newsletter or ezine products, you get one f.re.e issue for yourself, and the colleague you refer gets one, too. Beverly Bird, of Georgia, and her referral, Mindy McHugh, of California, are our first beneficiaries!

Think BIG. Every new subscriber you refer means another complimentary issue for you. Plus, you help your friends and colleagues. They not only get a great new marketing tool that makes their lives easier, but they also get one issue gratis.

Click here for more details about the program and suggestions on how to use it to your best advantage.    

Filling Your Workshops and Groups

I’ve mentioned the work of Suzanne Falter-Barns and Travis Greenlee before in Momentum. I’ve worked with each of them, and they’re both solid and supremely talented experts who really, truly love helping professionals be successful. Now I’m excited to let you know that they’ve joined forces to systematize one of the big bugaboos of coaching and therapy professionals: how to fill your groups, teleseminars and live events.  

To learn more about this, listen to their new 7-part digital audio mini-course: “The 7 Most Costly Mistakes Service Professionals Make When Filling Group Programs and How to Avoid Them For Ultimate Success.” It’s fre.e for the first 2,500 people. You’ll want to sign up soon. When the 2500th mini-course downloads, that's it. Game over. You’ll also be entered into a drawing for an Ipod Nano fully loaded with all of their home-study and e-learning programs.

Go here to sign up: http://tinyurl.com/lefps.

Here’s a wonderful article from Suzanne about filling groups.  

The Marketing Warrior

Last month, I wrote about being a marketing warrior and had some nice feedback. One reader thanked me for “confessing” first to all the ways I’ve been a marketing wimp. I guess it’s easier to relate to a sinner than a preacher.

Another reader said she was going to adapt the Warrior Attitudes I wrote about to the topic of relationship. I love that. Being a warrior on behalf of your relationship. If you missed the Marketing Warrior article, read it here. (I really think you’ll enjoy it!)

And beginning this month, I’ll be including a little something on this topic every issue—from me and, hopefully, from you. What marketing challenges are you facing? And how is your “inner warrior” answering those challenges? Or maybe you need some suggestions for tackling your challenges. Just email me at lcp@clairecommunications.com.

My new motto: If it feels scary, do it.

OK, I’m not talking about jumping out of planes (yet!) or walking down dark alleys at midnight. Right now, I’m in the baby steps phase. Starting this Marketing Warrior column is scary. (What if people think it’s stupid? What if they think I’M stupid?) Saying no to a friend’s request is scary. (She won’t be my friend anymore.) Speaking up at a meeting with a contrary viewpoint. (What if they laugh at me? What if I’m wrong?) But when I do, I grow new warrior muscles that serve me in all areas of my life, personal and professional. What do you do, even when it’s scary?

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