October 2006
	Finding Referrals
	Pre-ICF Ezine Special
	Bulk Article Discounts
	The Marketing Warrior

"We should be taught not to wait for inspiration to start a thing. Action always generates inspiration. Inspiration seldom generates action."
—Frank Tibolt

Hello!

I hope you enjoy our action-oriented issue this month. Here’s what we have for you:

• An article on finding referrals that I think is one of the most helpful articles I’ve ever written. This is absolutely essential to marketing a private practice, and this article walks you through a five-step strategy that works fantastically well.
  
  
• A great marketing tool for coaches at a great price. See our pre-ICF Conference ezine special. It’s good until November 15 but only for the first 20 people.  
       
  
• By popular request, some discounts for bulk article purchases.
  
  
• Our regular Marketing Warrior column, which includes a really neat idea to get you into action.

To your momentum,

Linda Puig
President, Claire Communications

5 Great Ways to Find Referrals

Turn a Trickle of Referrals Into a Steady Flow by Meeting Your Market Where They Are

by Linda C. Puig

While referrals are one of the most important sources of new clients for therapists and coaches, how to get them seems to be something of a mystery. Click here to read a five-step referral strategy that can switch on your referral faucet, or turn a trickle into a steady flow.

Calling All Coaches—Pre-ICF Conference Special

For the last three years, Claire Communications has had a warm and colorful booth at the ICF Conference (see right), and we’ve enjoyed meeting many of you there. This year, we’re focusing our marketing energy a little differently and won’t be attending.

But we’d like to offer you a special just as if we were standing there in our little booth. This will be good through November 15, but ONLY FOR THE FIRST 20 PEOPLE! We want to reward action!

Make a move now to get yourself:

• A fabulous ezine with life coaching or business coaching content that goes out to your contact list on the first of every month without fail. You don't have to do a thing! Really! We write the articles. We design your ezine template. We create the monthly HTML ezine files. And we send it through our ESP (email service provider).   
  
  
• Plenty of customization opportunities, if you do want to “lift a finger.” 
  
  
• An ezine that coordinates with your website and can be archived there to add fresh and relevant content every month, along with a subscribe button.
  
  

“I needed a quick solution for keeping in touch with my current and prospective clients and feel lucky to have found Claire Communications. Within a week (and very little effort on my part), my ezine was sent to my current and prospective clients. I’ve already gotten three complimentary coaching sessions with my first ezine.” —Janice Knight, CA

• A support team at Claire Communications that understands your marketing needs as a coach and cares about your success.

Here are two opportunities:
#1  Contact us by November 15 and your 6th consecutive monthly ezine is on us. Must start ezine by January 2007. 

#2  For those of you interested in really big savings, contact us by November 15 and receive 20% off an entire year of monthly ezines to your contact list. That’s a savings of up to $324. Must start ezine by January 2007.

Wouldn’t you like to receive comments like this from readers of your ezine? This is what one of our business-content ezine clients received last month:

"Your advice in this newsletter about speaking skills was excellent and helped me with a presentation I made this afternoon at my job. Please keep up the excellent newsletter."

We know this is a big decision. We also know how satisfied our current clients are and how you can take a huge marketing task off your shoulders with our ezine service. You can read plenty of information at this site: www.NewsletterSolutionsForCoaches.com. And we encourage you to email us (info@clairecommunications.com) or call our office (866-200-6945) and speak with a live person to ask any questions you may have.

Save a Bundle When You Buy a Bundle of Articles

By popular request, we are listing here the discounts we have in place for purchasing multiple articles from our site: www.ArticlesForSale.net. Here’s the way it breaks down:

Buy 10 articles of your choice, we’ll take off 10% of the total bill.
Buy 15 articles of your choice, we’ll take off 12% of the total bill.
Buy 20 articles of your choice, we’ll take off 15% of the total bill.
Buy 25 articles of your choice, we’ll take off 20% of the total bill.

As you can tell, the more you buy, the bigger the discount.

If you’re interested in bulk purchases, drop us an email (info@clairecommunications.com) or give us a call at 866-200-6945.

The Marketing Warrior attitude I’ve been working with this month is “I act in spite of my mood.” Key word: ACT.

I mean, when are we ever in the mood to numbly sit for hour after hour sifting through every record of a database to improve its analytical usability? (That would be never for me.) Or to learn and work with mind-boggling new formulas for calculating things like LTV (lifetime value of a customer).

And yet I'm doing both as part of an effort to get more conscious about my marketing so that I make informed, planned-out, analyzable choices, not just “as the mood strikes” decisions.  

I also came across a GREAT idea for getting into action around marketing tasks. It’s an action-only marketing support group that works like this: Every Wednesday from 2-5 p.m. Pacific is designated “Get Stuff Done Time.” Using a conference line, we will have a five-minute call at the top of each hour and share what we intend to do to market our business in the next hour. The following hour, on another five-minute call, we celebrate what we have completed and make a new commitment for the upcoming hour. And so on for the full three hours. During this time our inner saboteurs are invited to take a nice leisurely stroll SOMEWHERE ELSE. In this way we “get stuff done.” No cost involved at all.

This is about “doing” marketing, not talking about it. You could be making phone calls, writing ad copy, drawing a logo. It doesn't matter. It only matters that we are supporting each other in doing what we often put off. If any of you would like to join me in this group, please email me directly: lcp@clairecommunications.com. At last count, there were eight spots left in the group.

---

Privacy statement: We will never share your name or contact information with anyone.
© 2006, Claire Communications. All rights reserved.
This email was sent to you by: Claire Communications, located at 470 Pitt Avenue, Sebastopol, CA 95472, United States of America.